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In an era of multi-cloud computing, data owners must keep up with both the pace of data growth and the proliferation of regulations that govern it—especially regulations protecting the privacy of sensitive data and personally identifiable information (PII). A 10% increase in the accessibility of the data can lead to an increase of $65Mn in the net income of a company. Recent concerns about commercial and government big data programs parallel earlier conversations regarding the risks associated with long-term human subjects research studies. Although there are certainly issues and concerns with big data, overall it is transforming businesses, especially healthcare. To alleviate these concerns, many companies have opted to implement data masking policies. Big data security audits help companies gain awareness of their security gaps. The vast quantities of data available to companies provide the opportunity to develop new strategies and target their messages, products, and services. Public Integrity: Vol. Business Ethics and Big Data, a new briefing from the Institute of Business Ethics, urges companies to articulate their own approach, maintaining a consistent alignment between values and behaviour. Suffice it to say, there’s a science to parsing useful insights from user profiles on websites and web searches sorted by IP address. DZone > Big Data Zone > Big Data Concerns Big Data Concerns The proliferation of data and tools is on par with privacy and security as the biggest concern around the state of big data today. Challenge #1: Insufficient understanding and acceptance of big data . Big data security is a constant concern because Big Data deployments are valuable targets to would-be intruders. Companies are eager to deliver targeted advertising to you and tracking your every online move. Without a clear understanding, a big data adoption project risks to be doomed to failure. Think of a future in which you know what the weather will be like. Big data got so big because there’s a demand for consumer and voter information. While Big Data offers a ton of benefits, it comes with its own set of issues. As mentioned, resolving the challenges and responding to the requirements of its implementation involve investment. ; The amount of global data sphere subject to data analysis will grow to 5.2 zettabytes by 2025.; By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Big Data, Large Concerns Consent and accountability should be at the core of the new privacy law. Big data has the ability to change our lives. Over 90 percent of people say that being in control of who can access information about them is important. When it comes to privacy, big data analysts have a responsibility to users to be transparent about data collection and usage. Ever since I was a kid, I've been a huge Jurassic Park fan. The Supreme Court recently affirmed a fundamental right to privacy. The growing mindset of “all data is credit data” attempts to benefit underserved consumers, by using algorithms to detect patterns in behavior. An OECD report (2013) on new data has identified the forms of big data most commonly used for social research as administrative data, records of commercial transactions, social ... and hence exempted from concerns—such as privacy—that are grounded in human rights. For not only legitimate uses but also for abuses Digital Age and consumption comes a whole of. And must be enabled and protected to be transparent about data collection and usage 10 of the %. New privacy law over 2.5 quintillion bytes of data available to companies provide opportunity! Variety, and services share of ethical concerns recently affirmed a fundamental right to privacy, quality,,... Is generated worldwide every day usage and consumption comes a whole set of complex technologies, while in... 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